Nestled in the picturesque highlands of Kurohime Kogen at an elevation of 1,000 metres, this striking red-roofed lodge offers an exceptional mountain hospitality footprint and year-round business potential. Located just a 3-minute drive (1.6 km) from the main Centre House of Kurohime Kogen Snow Park and a mere 800 metres from the No. 8 ski lift, the property boasts enviable proximity to the slopes. Furthermore, Myoko Suginohara Ski Resort is just a 14-minute drive (7 km) away, providing effortless access to the region’s renowned powder snow. In summer, Lake Nojiri is a short 14-minute drive, making the location highly popular as a cool, high-altitude summer retreat with abundant water and outdoor activities.
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Crafted by its previous owner—a first-class licensed architect—the building features a lavish bespoke design that originally cost ¥160 million to construct. The grand entrance on the first floor (2F) leads into a dining area, manager’s quarters, and a standout lounge. The lounge is adorned with a feature fireplace and walls lined with heat-retaining Indian sandstone, exuding timeless mountain character.
Property Layout & Accommodations
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First Floor (2F – Entrance Level): Main Entrance, Dining Area, Fireplace Lounge, Manager’s Room.
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Second Floor (3F – Guest Rooms): 9 guest rooms accommodating up to 30 guests.
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4 Western-style rooms with lofts
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3 Standard Western-style rooms
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2 Traditional Japanese-style tatami rooms (All guest rooms are fitted with private washbasins)
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Ground Floor (1F – Amenities & Utility Space): Male and female communal hot-spring style baths (on sen), plus 3 additional rooms (Note: these 3 rooms are not licensed for commercial lodging use under the Hotel Business Act).
Condition & Recent Capital Improvements
While the 37-year-old structure exhibits age-appropriate character, key infrastructure updates have been completed by the current owner over the past 3 years:
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Exterior: Roof and exterior walls were completely repainted 3 years ago.
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Plumbing & Bathrooms: Water pipes have been renewed (excluding parts of 1F), and the communal baths have been renovated with elegant Japanese cypress (Hinoki) wood.
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Known Maintenance Items:
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Snow load has caused minor cosmetic damage to eaves in a few spots (no active roof leaks).
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Minor water seepage through the chimney gap during heavy wind/rain.
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1F Renovation: Two rooms on the ground floor remain partially renovated as the previous contractor defaulted; finishing work is estimated at approx. ¥1.5 million.
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1F Secondary Plumbing: A former separate 1F toilet and shower suffered a burst pipe and are currently disconnected from the water supply.
Current Operations & Sale Rationale
The property is fully operational under a valid Hotel Business License and currently functions on an exclusive group-booking model, leveraging established private group connections rather than general individual OTA reservations.
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Reason for Sale: The owner is relocating before the upcoming winter season due to their child’s educational advancement next April to an area with broader schooling options. As winter approaches, the owner is highly motivated to close quickly and is open to price negotiations for a swift transaction.
Investment Summary & Business Potential
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Asking Price: ¥60,000,000 (Open to negotiation for immediate winter deal)
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Winter Track Record (3 Months): Revenue of ¥23M with an operating profit equivalent of ¥16.945M (73.6% operating margin)
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Annual Benchmark Yield: 12.0% based on a conservative annual operating profit benchmark of ¥7.2M
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Growth Catalysts: Scalable year-round asset suitable for sports training camps (track & field), corporate retreats, school trips, and international/inbound family tourism.
